Curriculum Vitae

As a freelance creator, specializing in concept design for industrial product and ecological product, my work
extends into many roles, such as:
･ Developing design strategies
･ Developing concepts for new products
･ Planning and production of product launch from marketing strategy development ( including advertising /
promotional planning) through to its creative output control.

My work experience began when I was in high school when I worked on a project for new product
development of ice cream.
In 1986, I joined Water Studio, the company famous for designing the Nissan Be-1 concept. I handled a wide variety of products from packaged goods to industrial products. I was involved with the Figaroproject from the early stage of concept development.

In 1990, I became a freelance creator / producer, and expanded my career into different fields, such as
producing / designing a PR event for a cosmetic brand, developing advertising strategies, etc.
In addiction, I was contracted by Sony for concept design work with their experimental products, and also for
a project to stimulate in-house creators to come up with 'extraordinary ideas'.

My experiences in collaborating with oversea creators have provided me an asset to expand my creativity.
While pursuing my creative career, I am currently involved with the village revitalization of Chiba,
and also support of the Non Profit Organization called HUNGER FREE WORLD.
Additional Skills Include translation of materials that need special terms within the creative field,
as per individual project needs.

CLIENTS

THESE HAVE INCLUDED:
BANDAI, CALBEE, ITOKI, KANEBO, NISSAN, OLYMPUS,
SANEI INTERNATIONAL, SEIKO, SHISEIDO, SONY, SUNTORY, SUZUKI

EXAMPLES OF MY WORK TO DATE INCLUDE:
PRODUCT CONCEPT:
OLYMPUS O-Product Compact camera*
OLYMPUS Ecru Compact camera
SUZUKI SW-1 Motorcycle
SEIKO ASTERISK Wrist watch
ITOKI KuuSoo Office furniture
KANEBO DENALI Mens cosmetic line
*Selected for display in the permanent collection of the MOMA in New York

PR EVENT:
Space design direction of press conference for SHISEIDO Dicila
design of its interior sculpture production etc.

OTHER PROJECTS:
Advertising strategy: Import automobile
Design for CD cover: NASA space sound series
Concept Work for Ladies' Watch Brand "g": SEIKO
Window display: Vert Dense
Web design / T-shirt design: Water bird project (support for Native American)
Logo design: Mother Earth
Naming / catalogue design for tea: Lepicier
Visual merchandise plan: HUSHUSH, WORLD Inc.,
Visual concept plan: 2002 Environmental Exhibition Agrius booth
Village revitalization: Kurimoto, Chiba

TRANSLATION and WRITING WORK:
Magazine zavtone (also a writer)
Subtitle for Digital Film Festival: RESFEST
Regular column for Magazine JIKYUUJISOKU (Sustainability in English)